Client: Lindsay Wildlife Experience
Project: Email newsletter
Creative Director: David Bergeron
Photography: Courtesy of Lindsay Wildlife Experience
Problem: Lindsay Wildlife Experience is an exhibit hall for wild animals, but also a hospital and non-profit. At the start of the COVID-pandemic in March 2020, everyone was encouraged to quarantine, and this forced many organizations, including Lindsay Wildlife to rethink how they approach their audience. They were looking for an easily-accessible form of communication where they can keep their members and supporters up-to-date on the latest news even if they couldn’t visit the exhibits.
Solution: What had originally been a printed newsletter consisting of 8-16 pages was converted into an email subscription newsletter. The email newsletter helped cut down costs by removing the printing and postage process, and the organization was able to send wildlife exhibit and hospital updates more frequently.
My role: worked as a visual designer to create an email newsletter template in line with Lindsay Wildlife’s brand guidelines. I also created a mockup of the newsletter using previously printed stories that they were able to use as a reference when the generation of the email newsletter was moved to in-house production.
Project: Top 5 website (Interactive Type course at The New School)
Problem: Tasked with creating a landing page where the majority of the information is readily available, how can we create a website where the type has a clear hierarchy, evokes the same emotions or feelings of the topic being discussed, and the page must be built from scratch using HTML and CSS.
Solution: Finding type that was the best fitting nature for the topic of Studio Ghibli films. For the main headers, I incorporated a Google font that was playful, bold, attention-grabbing, and yet still clear to read. This was paired with sans-serif font that is subtle, yet easy to digest in larger amounts of copy. These chosen fonts play well together and give the feel of a family-friendly genre, such as Studio Ghibli.
Project: National Park Explorer Mobile App (Mobile Design course at The New School)
Problem: The objective was to create a mobile application that “you as a user” would like to see. Being a designer and outdoor enthusiast, I was looking for something that was easy to access, intuitive to learn, and fun to use. We were tasked with designing a logo, branding elements to accompany the app, as well as wireframes and app screen designs.
Solution: Thus I created “National Park Explorer,” which is inspired by the National Park Service. The app encompasses popular activities to do, locations, and places to stay within the each U.S. national park. Other apps were vague with details when it came to being in the park, so I tried to encompass details such as weather or a trail map that were informative, and an “achievements” section, giving a feel similar to checking items off a bucket list.
A bit about the process: I drafted the preliminary logo with pencil, and finalized it on Adobe Illustrator. Initial wireframes and app concepts were drawn out and sketched before being developed further. Then, the wireframes and application screens were created with Figma.