Golden Gate National Parks Conservancy
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Golden Gate National Parks Conservancy •
My role: As an in-house graphic designer of the non-profit, Golden Gate National Parks Conservancy, I have a versatile workload, collaborating with many departments across the organization. My work ranges anywhere from design templates, digital marketing ads, event invitations, etc. I ensure designs have a cohesive visual identity and reinforce the organization’s mission: Parks for All Forever.
2022 Trails Forever Dinner
My role: worked with the special events team to conceptualize, design, and illustrate all visualize assets associated with annual fundraising gala, Trails Forever Dinner. Below are select images for the event, but not the entirety of deliverables associated with Trails Forever Dinner. Design deliverables included print invitation, invite envelope, email newsletter, event signage, and auction presentation.
Right: gallery of concepts sketched out and discussed before finalizing overarching design theme.
Front side of invitation, accordion fold. Illustration of Presidio Tunnel Tops and the view from the park during the day.
Back side of invitation, accordion fold. Illustration of Presidio Tunnel Tops and the view from the park during the evening.
Email newsletter invitation
Simplified visual media, inspired by printed invitation, for email and web promotion
support alcatraz digital campaign
My role: worked within the marketing branch to develop and design digital ad templates supporting Alcatraz through visitation and merchandise purchases. The templates were created with various design programs, from Adobe Express to Figma. My role was to ensure the design was clear and animated smoothly, while the photos and content were easily editable by other non-design members of the marketing team. The campaign highlighted Alcatraz as more than a historical prison, encouraging visitors to shop, visit the gardens, or go birding.
Photos provided by Parks Conservancy photo archive.
Illustrations created for various applications and multiple departments throughout the organization.
2024 holiday campaign
Photo by Ryan Curran White
Email newsletter hero image
My role: collaborated with the marketing department and retail department to conceptualize and design the end-of-year, holiday campaign theme. Design assets were distributed to both teams, helping to create and promote retail sales through printed signs, social media, email newsletters and digital ads.
Icon design by Charles House. Main photo by Ryan Curran White.
Parks Conservancy member ad on Instagram
Select print spread from Gateways magazine, highlighting end-of-year holiday campaign.
Select print spread from Gateways magazine, highlighting end-of-year holiday campaign.
parks4all: brewfest
My role: worked with the special events team to conceptualize, and design all visualize assets associated with the first annual Parks4All: Brewfest. Below are select images for the event, but not the entirety of deliverables associated with Parks4All: Brewfest. Design deliverables included logo suite for event, swag (such as tasting glass), printed flyers, email newsletters, event signage, and social media and digital ads.
