Golden Gate National Parks Conservancy

• Golden Gate National Parks Conservancy •

My role: As an in-house graphic designer of the non-profit, Golden Gate National Parks Conservancy, I have a versatile workload, collaborating with many departments across the organization. My work ranges anywhere from digital marketing ads to environmental designs to event invitations, etc. I ensure designs have a cohesive visual identity and reinforce the organization’s mission: Parks for All Forever.

support alcatraz digital campaign

My role: worked within the marketing branch to develop and design digital ads supporting Alcatraz through visitation and merchandise purchases. Campaign highlighted Alcatraz as more than a historical prison, encouraging visitors to shop, visit the gardens, or go birding.

Photos provided by Parks Conservancy photo archive.

2024 holiday campaign

My role: collaborated with the marketing department and retail department to conceptualize and design the end-of-year, holiday campaign theme. Design assets were distributed to both teams, helping to create and promote retail sales through printed signs, social media, email newsletters and digital ads. Icon design by Charles House.

Parks Conservancy member ad on Instagram

2022 Trails Forever Dinner

My role: worked with the special events team to conceptualize, design, and illustrate all visualize assets associated with annual fundraising gala, Trails Forever Dinner. Below are select images for the event, but not the entirety of deliverables associated with Trails Forever Dinner. Design deliverables included print invitation, invite envelope, email newsletter, event signage, and auction presentation.

Front side of invitation, accordion fold. Illustration of Presidio Tunnel Tops and the view from the park during the day.

Back side of invitation, accordion fold. Illustration of Presidio Tunnel Tops and the view from the park during the evening.

Above: gallery of concepts discussed before finalizing design theme

Simplified visual media, inspired by printed invitation, for email and web promotion

parks4all: brewfest

My role: worked with the special events team to conceptualize, and design all visualize assets associated with the first annual Parks4All: Brewfest. Below are select images for the event, but not the entirety of deliverables associated with Parks4All: Brewfest. Design deliverables included logo suite for event, swag (such as tasting glass), printed flyers, email newsletters, event signage, and social media and digital ads.