Project: Email newsletter
Creative Director: David Bergeron
Photography: Courtesy of Lindsay Wildlife Experience

Problem: Lindsay Wildlife Experience is an exhibit hall for wild animals, but also a hospital and non-profit. At the start of the COVID-pandemic in March 2020, everyone was encouraged to quarantine, and this forced many organizations, including Lindsay Wildlife to rethink how they approach their audience. They were looking for an easily-accessible form of communication where they can keep their members and supporters up-to-date on the latest news even if they couldn’t visit the exhibits.

Solution: What had originally been a printed newsletter consisting of 8-16 pages was converted into an email subscription newsletter. The email newsletter helped cut down costs by removing the printing and postage process, and the organization was able to send wildlife exhibit and hospital updates more frequently.

My role: worked as a visual designer to create an email newsletter template in line with Lindsay Wildlife’s brand guidelines. I also created a mockup of the newsletter using previously printed stories that they were able to use as a reference when the generation of the email newsletter was moved to in-house production.

Project: select spreads from Lindsay Wildlife’s newsletter and 2019 Impact Report
Creative Director: David Bergeron
Photography: Courtesy of Lindsay Wildlife Experience

My role: moved away from a standard annual report layout to create a format that had more of an everlasting impact on the organization’s donors and readers, through story and photography.